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All franchise companies
will say they know their business, but at HouseMaster, you don’t
have to take our word for it. HouseMaster management and a growing
number of HouseMaster franchisees are widely recognized as industry
experts and spokespeople. Maybe you have seen HouseMaster President
and CEO, Kathleen Kuhn on CNN or the Today Show. Or perhaps you’ve
had the opportunity to read Ken Austin’s book – “The Home Buyers
Inspection Guide”, or Mike Kuhn’s recent “Pocket Idiots Guide to
Home Inspections. Whether it’s an article on realtor.org, Inman
News, or a story in Reader’s Digest, you will find that HouseMaster
and those who represent the brand are known as the industry’s
finest.
To help build business in your local market, you will have access to
actionable programs that are truly Master class. All home inspection
companies offer flyers and brochures, your success depends on much
more than just a good brochure. You need an edge. As a HouseMaster
franchisee, you will have that edge through programs like these:
The
HouseMaster Method
Inspection
accuracy and quality service is vital to success in the home
inspection industry. Nevertheless, even the best companies cannot
succeed without creating a unique and memorable customer service
experience. This experience, known as “The HouseMaster Method”
includes the following key tools that will add value to
your service and differentiate the HouseMaster Brand from your
competitors.
HouseMaster Inspection Resource Guide™
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During the
inspection, the exclusive Inspection Resource Guide™
will help your client make the most of their inspection experience.
The Guide is designed to address many common questions regarding the
home inspection process, how to make the report findings more
meaningful, and what to do after the inspection.
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The Guide includes HouseMaster’s exclusive Home Repair DVD to help HouseMaster
customers long after they’ve closed on their new home. The one of
kind design and information in this Guide truly adds value and
understanding to the HouseMaster Inspection experience.
Limited
Inspection Guarantee*
Consumers and
real estate professionals alike feel more comfortable working with a
firm that is confident in the quality of their service. That’s why
HouseMaster franchises guarantee their inspection findings and
promote that fact through all national and local marketing efforts.
If you want prospective clients and the local real estate
communities to know you are the best in your area, the exclusive
HouseMaster Guarantee will accomplish this and more. To date, few
competitors have dared to emulate our guarantee. You need total
confidence in your inspectors and their training to offer a
guarantee and our franchisees do. HouseMaster franchisees have been
offering the Guarantee since 1994 with consistently positive
results.
*where permitted
Express®
Report
The HouseMaster Express Report has been designed to provide
customers with the most comprehensive information in an easy to
understand format. The HouseMaster Technical Support Team has
developed numerous templates to help streamline the reporting
process. Learning how to “write up” conditions found can be a big
hurdle for the new inspector – which is why HouseMaster has
addressed this problem. Even novice inspectors are able to write a
quality inspection report using pre-written templates and comments.
Web Delivery of Inspection Report
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The inspection report is completed and then uploaded to a password
protected website for your customers and representatives to download
at their leisure. When customers or their representatives log on,
they have instant access to their inspection report as well as
additional information on common technical issues. This
state-of-the-art system is convenient and helps build relationships
with local real estate service providers.
E-Marketing
Professionally designed, personalized e-mails and e-newsletters are
not only created for you, you also have the option of having them distributed automatically on your
behalf. Sweepstakes and other attention getting marketing programs
are available to help you get your foot in the door and keep the
interest in the HouseMaster Brand growing.
Direct to
Consumer Public Relations
HouseMaster
PR efforts have resulted in decades of quality press exposure and
millions of consumer impressions, but it doesn’t stop on the
national level. HouseMaster will also position you in your local
market as the expert. Once you are open and ready for business, we
distribute a press release announcing your business. From then on,
we will distribute timely and powerful press releases featuring you
as the spokesperson to further promote you in your local market. We
even submit timely and relevant information to your local Realtor
Board publications on your behalf.
Housemaster.com®
Our website, housemaster.com, is so much more than the typical
inspection website because we are not the typical home inspection
company. The site features many unique interactive tools including
common home concerns that come alive at the click of a button, as
well as the one and only Home Defect Survey. The Home Defect Survey
is yet another interactive tool in your “business toolbox, not to
mention an industry first. The multimedia graphics provide a visual
display of the probability of finding key home deficiencies
depending on a home’s age. This advanced tool helps buyers or
homeowners see how their home measures up compared to other homes in
a similar age group.
Pre-Inspection
Program
HouseMaster pioneered and introduced the first Pre-Inspection
Program. The Pre- Inspection Program includes descriptive brochures
for sellers and buyers, a Power Point presentation to introduce the
program, and promotional materials such as lawn signs and Internet
logos to market the homes as pre-inspected. Whether the real estate
market is too hot to handle or cooling off, HouseMaster franchisees
are equipped with what it takes to develop more relationships and
gain market share.
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Educational
Talks
In the home inspection industry, developing local relationships will
be the key to your success. That being said, there is no more
effective tool than meeting and greeting the key contacts in your
local real estate community during a sales meeting. However, time is
money to the busy real estate manager and they are not about to give
you time out of their busy meeting agenda to put on a commercial
about yourself. That is why HouseMaster has produced over a dozen
brief, educational talks, complete with scripts and professional
visuals to use when speaking at meetings. Presenting clear and
factual information on a topic important to today’s real estate
practitioner not only makes it easier to book talks, it builds your
credibility, too!
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The information
contained throughout this website is not an offer to sell or the
solicitation of an offer to buy a franchise. Any such offer or
solicitation is made only through our Uniform Franchise Offering Circular
or Canadian Disclosure Document and only in jurisdictions where such
offers are lawful. Each HouseMaster® is a
registered trademark of HMA Franchise Systems, Inc.
Each HouseMaster® Franchise is an Independently Owned and Operated
Business.
Not all
services are available at every location.
Site contents © HMA Franchise
Systems, Inc. |
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